Cars, the Movie: from Pixar and Disney and State Farm Insurance and Valvoline and Kellogs and Goodyear and Mack Trucks and Mattel and Energizer and Georgia Pacific and Keebler and Huggies and Porsche and Mattel and Hertz and Go-Gurt and Target and the US Department of Transportation and well, you can imagine the rest, and I'm amazed that you are actually reading this far...

It's that time again - time for the blockbuster film that consumes as much shelf-space as corporately possible. The time where Quantity always wins out, Saturation is meant in a literal sense, and you and I are viewed as targets to be reached through thousands of "touch points".

The big merchandiser for Summer of 2006: Pixar's (Disney's) movie "Cars" - with more than 70 licensees. After spending $7.4 billion to buy Pixar, Disney has the target demographic for "Cars" (3-6 year old boys and their parents) in the sights of their big guns, and is ready to unload. The marketing comes in waves, centered around the June 9th opening weekend.

And, once again here, I've enumerated as many branded/themed/merchandised items as I could find online prior to a movie's opening. Disney's promotional partners for this endeavor include:

State Farm Insurance, AT&T, Valvoline, Mack Trucks, US Department of Transportation, Goodyear, Hertz, Porsche, Target, Georgia Pacific (Sparkle and Angel Soft),, NWA World Vacations, Kelley Blue Book, McDonalds, Kellogg's, Energizer, General Mills, iTunes, and Intelligent Direct Marketing (IDM) with over 6,000 US Auto Dealerships.

"It's the largest promotional program we've done for a Disney/Pixar film, " says Brett Dicker, Executive VP of Marketing for Disney.

Partners alone will be spending $50 million in media buys to cross-promote this movie. Disney's portion of the marketing budget is undisclosed (afaict), but according to Dicker above, "Cars" is larger than "The Incredibles", and they spent $200 million on that movie (combined with promotional partners).

Listed below are over 350 official "Cars"-related items:

Nearly 70 different Toy Cars:

General Toy Cars
Fast Talkin' Lightning McQueen Model Car, Jumbo Talking Lightning McQueen, 14" Lightning McQueen Model Car, Tip & Toot Tractor, and a Special Edition Valvoline Pixar Hot Wheels Car.

Tyco Little Rides RC
Sally, Lighting McQueen, Mater

Guido Car, Lightning McQueen, Lightning McQueen 14 inch, Doc Hudson, Sally, and Luigi

Rip Stick Racers
Mater, Lead, Wingo, Lightning McQueen, and Snot Rod

Smack & Yak
Lightning McQueen, Mater, Sally, Ramone, and Luigi

Shake N' Go
Lightning McQueen, Mater, King, and Doc Hudson

1:16 Radio Controlled Cars
Super Tow Mater Truck, Lightning McQueen, Ramone RC Car

1:24 Die Cast Cars
Lightning McQueen, Mater, Kyle Busch #5 Kellogg's Cars Chevrolet, and Scott Riggs #10 Valvoline Cars Dodge

1:32 Radio Controlled Cars
Tyco Radio-Controlled Lightning McQueen, Tyco Radio-Controlled Tow Mater, Tyco Radio-Controlled Sally

1:55 Die Cast Cars
Lightning McQueen, Doc Hudson, Mater, Sally, Chick Hicks, DJ, Filmore, King, Sarge, Sheriff, Wingo, and Lizzie

1:55 Die Cast "Movie Moments" Sets
Red with Stanlee, Boost & Snot Rod, Luigi, Guido, Tractor, and Ramone and Flo

1:64 ZipZaps Micro Radio Control Cars
Lightning McQueen, Sally, Mater

Talking Action Figure Cars
Lightning McQueen, Sally, Ramone, Mater, Tractor, and Doc Hudson

Lightning McQueen, Mater, Ramone, and Luigi

Toys/Games (Non-vehicle)

Radiator Springs Playset Curio Shop Playset, Piston Cup Track Set, Dirt Race Track Playset, Ramone's House of Body Art Playset, Radiator Springs Mountain Challenge Track Set, Mack Truck Playset, Ramone's Shop Playset, Luigi's Casa Della Tires Playset, Flo's V8 Cafe Playset, and Radiator Springs Mountain Challenge Track Set

Bouncy Castle, Tent Hideaway, Mega House Play tent, and the Play Around Race Track Play Hut

Sound Game, Mater's Rollin' Bowlin' Game, Tractor Tipping Board Game, Cars UNO Game, Playing Cards, Checkers, and a Baseball Set, including a Bat, Ball and Glove

Tow Mater Cross-stich kit, Sticker treasure box, Pillowcase Kit, Toolbox, Scrapbook Kit, and an Autograph Book w/Pen

Misc. Toys
Talking Mater Bank, Talking Lightning McQueen Bank, Doodle Pro, Tow Mater "Make Me Laugh" Plush Toy, Movie Race Case & Track (Holds 16 Vehicles), Lightning McQueen Inflatable Car, Sheriff Keychain, Rubber Balls, View Master 3D Gift Set MATER, View Master Reels 3Pk, Kite, Punch Balloon, Happy Meal Toys

Driving Buddies, Learn to Draw Disney Pixar's Cars, Art of Cars, Cars Jr Cine Manga, Cars paperback, The Big Race - Play-a-Sound Book, Color Activity Sound Book, Lightning McQueen sound book. Cars Look and Find, Cars Essential Guide, Cars Ultimate Sticker Book, Cars Reusable Sticker Book, Around the Bend Coloring book, Join the Pit Crew, Thunder and Lightning Pictureback, Little Golden Book, Book of the Film, Activity Book, Coloring book, Construct & Play book, Board Game Book, Colour by Numbers, Paint with Me, Cars, Ramones Custom Paint Shop, Cars: Junior Novelization, and Fast Lane

Out for a Spin with Magnetic Board and Magnet(s), Start Your Engines! with Other and Gameboard, Lightning McQueen Race Track Puzzle 24 pcs, Get Into Gear with Puzzle, Later Mater Puzzle Game, Giant Floor Puzzle, My First LeapPad - Cars, LeapPad Book: Cars, Leapster Cars Cartridge, and a Cars Bookmark

Electronic Handheld Game (5 Games in 1), Electronic Handheld Pinball Game, Lightning McQueen Animated Telephone, Lightning McQueen AM/FM CD Boombox stereo, Energizer Flashlight, 13 inch TV/DVD Player, MP3 Player, CD Player/Boombox, Personal CD Player, Lantern/Flashlight, Electric Toothbrush, Nightlight, 24 inch wall-clock, Talking Alarm Clock, and a Talking Alarm Clock lamp


Activity Table & Chair Set, Activity Tray, Table & Chair Set, Patio Set, Lawn Swing, Folding Lounge Chair, Plush Chair Mater, Plush Chair Sally, and a Flip-open sofa

49" 3-ring inflatable swimming pool w/arm swim bands, swim ring, beach ball, and pool raft, Slip n' Slide, Inflatable Lightning McQueen chair, and an Inflatable Lightning McQueen lounge chair

Toddler Bed, Twin Bed, McQueen Pillow, Decorative Pillow, Toy Organizer Bins, Toy Box, Ceiling Fan, Drawer Pulls, Wastepaper basket, Light-up globes, Traffic Light Lamp, Full Comforter, Full Sheet Set, Micro Bead Pillow, Twin Comforter, Twin Sheet Set, Valance, Throw blanket, coat racks, Decorative Mini Wall Stickers , Decorative Wall Border , and some Metal Signs

Cars Pencil Holder, Pencil Pouch, Pencil Holder, pencil toppers, Lightning McQueen Stapler, Mater Tape Dispenser, Bookends, and a Mater Card Holder

Tank Top Set, Short Set, socks, Swim Trunks, Short, tank top & flipflop Set, Water shoes, Sandals, Sneakers, Sneakers Style 2, Umbrella, Watch, Collectible Watch, Wallet, Baseball cap (Not including dozens of variations of pajamas, ballcaps and swim trunks)

T-Shirt (one of dozens), Sunburst Short Sleep Set, Pajama Set, shorts & shirt outfit, Toddler Hat, Boy's Briefs, Boy's baseball cap, Filmore VW Bus Sunglasses, Lightning McQueen Costume, Hoodie, Bathrobe, Embroidered Jacket, an, if that's not enough, make you own with "Cars" Fabric, styles 1, 2, or 3

Cars Bubble Bath Decanter, Piston cup bubble bath, Toothbrushes & Toothpaste, Band-aids, Bathroom Rug, Shower Curtain, 3-piece bath set, includes cup, toothbrush holder, and soap dish, Beach Bath Towel, Towel Set, Throw Rug, and a Hooded bath towel

Power Wheels Drivable Lightning McQueen Car, Boys Trike, 3-wheel Scooter, 12" Boys Bike, Hippity-Hop Bouncer, and of course, a Boys Vented Toddler Helmet and Safety Knee Pad Set

The Cars Mobile Game. Also, the Official Strategy Guide, and the "Radiator Springs Adventures" videogame for the PC - Win/Mac, Nintendo DS, Nintendo Wii, XBOX, PS2, PSP, GBA and GameCube

Cars Original Motion Picture Soundtrack and Lighting McQueen's Fast Tracks

Duffle Diaper Bag Travel Tote, Sippy cups, Huggies, Booster Seat, crib bedding, infant crib shoes, and a slew of Baby Bibs ( 2, 3, 4, 5, 6)

Sports Bag, Slingback pack, Tote Bag, Kid Backpack Bag & Pencil, Library Bag, Rolling backpack, Keychain Lightning McQueen, Keychain Mater, Keychain Sally, Light-up keychain & ink pen - Lightning McQueen, light-up pens, Stationery set, Pencil set, Art set, Pencil, Eraser & marker set, Color Wonder Markers, Speed Click Pen, hand stamps, Target Gift Card, Embroidery Card, Wrapping paper, Traditional Slumber Bag, Convertible Slumber Pack, Inflatable 'ready bed' travel bed, Rubber car floor mat, Auto Sunshade


Kellogg's "Cars" breakfast cereal, Apple Jacks, Cocoa Krispies, Froot Loops, Honey Smacks, Frosted Flakes, Mini-Swirlz Cinnamon Bun, Mini-Swirlz Fudge Ripple, Corn Pops and Rice Krispies, Smorz, Marshmallow Froot Loops, Mini-Wheats Frosted Bite Size, Mini-Wheats Frosted Maple & Brown Sugar, Mini-Wheats Frosted Vanilla Créme Bite Size and Tony's Cinnamon Krunchers, Pop tarts, and Eggo Waffles. Keebler's Animals Cookies, Chips Deluxe, E.L. Fudge, Gripz, Grahams, Town House Crackers, Club Crackers Snack Sticks, Deluxe Grahams, Grasshopper, Fudge Stripes and Fudge Sticks, and Cheez-Its

fruit snacks, Air Heads candies, Spin-Pops, Ring Pops, PEZ Dispenser Set, Lollipop Slider, and a Projector Pop (lollipop)

Food/Drink containers
Straw cup, Turbo Tumbler, 16 oz. Travel Mug, Sculpted Sports Bottle, Laserware twisty straw Lunch Pail, Lunch Pail 2, Lunch Pail 3-7, Lunch Tote, Sandwich Container, Thermos & Foodjar, Canteen, Canteen 2, Gripper Bottle, tumbler cups, and a Mug

Breakfast Set, Dinnerware set 8.5 in, plate & 12 oz. cup with lid and straw, Bowl/fork/spoon set, 6pc Dinnerware Set and a Flatware Set

Party Goods
Cake Pan, Pinata, Pinata 2, Complete Birthday Party Set - Large plates, small plates, cups, napkins, party blowers, favor bags, invitations, 2 gift bags (one with a decorative Cars plaque), tablecloth, banner, & stickers, Birthday Party Cupcake Cups, Birthday Party Loot candy bags, Birthday Party Cake Icing color set, Birthday Party Cake Party toppers, Birthday Party Cake Candle, Birthday Party Cake Icing decorations, and Birthday Party Cake Fun Pix

Further info & links:

Car Brands and Trademarks in the movie: Porsche, Dodge, Chevrolet, Hudson Hornet, Volkswagen AG, Fiat, Mack, Kenworth, Peterbilt, Jeep, Mercury, Ferrari, H-1 Hummer, Model T, Mazda Miata, Plymouth Superbird, and Cadillac Coupe DeVille.

Life-size Cars Models made for the Cars Road Trip '06

International Cars Movie Sites:
United Kingdom, Denmark, Finland, France, Japan, Germany, Poland, Brazil, Mexico, Taiwan, and Korea

News Articles
Disney puts pedal to metal for 'Cars' Plan includes products, hookups with big brands.

Disney steers "Cars" in promo fast lane

iTunes has launched their largest-ever movie campaign for Cars

Back to